As a dark-skinned woman, she was frustrated with not seeing makeup modeled on women of different complexions.
When it comes to finding makeup for women of color, one of the major concern would be finding the right brand out of the numerous brands out there. you would agree with me that some times its all trial and error when purchasing makeup, because a lot of the popular colours are often made for light skin and it wouldn’t look the same on darker skin.
COCOSWATCHES helps women of colour find their perfect match and shades of makeup. it has helped solve a major issue in the beauty world with regards to finding what suits your skin tone as a woman of colour, as most people have to rely on their favourite brown/ dark skin beauty blogger as guidance when purchasing makeup products. this app has made testing products on WOC a lot easier, as it saves you the frustration of purchasing something that doesn’t suit you and enables you make a well informed decision about makeup.
The brain behind this is a Fashion and beauty blogger Ofunne Amaka. she started off with an Instagram account then launched a site and an app.
- It has made the being process a lot easier as you can see swatches on darksin and reviews
- Improves he shopping experience of women of colour
- With the mobile app you can scroll through a lot of makeup brands both new launches and old favourites to find the perfect shade as yours before purchasing it
- You save money
- The app focuses on diversity of makeup of which not many brand acknowledge.